We are told to be on the lookout this week for a new Indy 4 trailer. We get the following scoop from the murky caves of Yahoo:
When a second trailer for “Indiana Jones and the Kingdom of the Crystal Skull” premieres online, it should spread as fast as the first, thanks to a widget. Paramount plans to launch the widget this week, but the studio declined to state when the new trailer will debut.
Paramount is counting on the small, portable applications that can be posted on blogs and social networks to maximize the exposure for its trailers. The first “Skull” trailer, released in February, has racked up millions of views. Every week Paramount will add a new viral video to the widget, for a total of eight to 10 videos. The widgets will include other exclusive content, including a “Love Guru” trailer, clips and behind-the-scenes footage.
Not much to add to this news other than the fact that I look forward to the new trailer. I thought the last one was ok. People with keener eyes than myself pointed out some special effects that looked a little cheesy, but all in all – I was not upset with it. The amount of views that the trailer received was insane, so it is no surprise that Paramount is going to use the same strategy. If you loose it on the web, fans spread the word – make them happy and everyone wins. Release the widgets!
