It looks like the hipsters at Luxottica have decided to thrust awesomeness upon us with Ray Ban 3-D glasses! We get the glorious eye-wear news thanks to the professionals at Variety:
As DreamWorks Animation, Disney and other studios ramp up production of 3-D films, a newly formed company called D-mented Entertainment has teamed with Ray-Ban maker Luxottica Group and 3-D technological company Kerner Optical to launch a designer line of 3-D eyewear for the masses. The company is banking on the idea that the public will shell out money for frames that will be higher quality and more stylish than the cardboard tossaways given out free in theaters. The stereoscopically enhanced 3-D glasses will be mounted in Wayfarer frames and should be ready for sale late this year.
The technological production of the glasses will be spearheaded by Kerner Optical founding partner Yuska Siuicki, who thinks designer lenses will eventually become as commonplace as cell phones. “You will be using these high-end Ray-Ban glasses at home, on your computer and TV, and then you’ll stick them in your pocket and take them to the theater,” Siuicki said. “They are much more comfortable than what is out there now, and the lenses will soon be available in prescription. This space is exploding.”
HOLY FUCK! This rules! I am pumped about the onslaught of 3-D films that are coming down the pipe and look forward to seeing as many as possible. I love the 3-D experience. It’s fun, communal and glorious.
In the past, I have kicked around the idea of hunting out the possibility of custom 3-D glasses. My dreams have been birthed upon the earth, and soon we will all be able to get our own 3-D glasses! A solid, sturdy pair of spectacles can only enhance the experience; and owning a pair will add to your geek cred. For those of you in need of prescription – the option will finally be available.
This is fantastic news, I am excited and interested in scooping up a pair when they become available. No word yet on what the pricing will be, but we will be sure to keep you posted when the details are loosed!
