Superman Returns is doing great business at the boxoffice, no questions there.¬† But it’s not doing SUPERMAN numbers and the studio folks have to be a little disappointed.¬† It’s already well past the $100 million dollar mark.
On the positive side, it looks like the Superman in IMAX experiment has gone over like gangbusters.  The folks at Hollywood North give us this:
An IMAX 3D Experience contributed $6.83 million, representing a record seven-day per-screen average of $89,804. The film shattered every opening week record for an IMAX Hollywood simultaneous release, playing to sell-out crowds and strong audience satisfaction.
I still haven’t had a chance to get out and see this at the IMAX yet, but lots of Movie Blog readers have emailed me to tell me the experience is just amazing. I can’t wait.
