How Much Will Bruno Make This Weekend?

John Campea 58 Comments

I’ve mentioned before that despite the fact that I’m a HUGE Sacha Baron Cohen fan (Borat is one of only 4 or 5 films I’ve given a perfect 10 out of 10 to, and I think he was the absolute best and funniest things about Talladega Nights) I’m just not looking forward to Bruno at all. To me the novelty of this style died with Borat, and this just looks like another Borat with a different accent doing the exact same things that he did before.

But with the popularity and success of Borat… and with a pretty funny trailer… you know Bruno is going to do some pretty good business. The question is: How good?

Nikki Finke raises that question over at Deadline Hollywood:

Based on $1.6 million in post-midnight shows in nearly 700 theaters this morning, and pre-sales for its weekend release into 2,757 North American theaters, Brüno looks like a big low-cost hit for Universal. “If it holds up, we’ll do $50 million,” one insider tells me. “Yet this is a movie that people may or may not attend spontaneously.”

So my question for you guys is this… how much do you think Bruno will make this weekend? Will people flock out in big numbers to see it? Will it disappoint? Think $50 million sounds about right? Leave your thoughts in the comments section below.

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58 thoughts on “How Much Will Bruno Make This Weekend?”

  1. i saw this movie…this was the worst movie i have ever seen ! what the hell is wrong with you people?
    to create a gay movie? homosexuals are the worst kind of people there is !!! except lesbians ofcourse … che che… i would give a rating to this movie 0.1 out of 10 becose i loved the scene with the frat party where the guys were having fun with women and not the freaking scene where those gays where kissing in the ring…this is stupid.if you want you can ban this comment…. but this is the worst movie i’ve ever seen.and if i were the producer of this movie i would shoot myself…

  2. Finally I saw it. It was funny and hilarious at parts. I laughed throughout, but not always. It’s hit and miss for the first 25 minutes then it really gets going. If you can get through the first 10 minutes which is horribly unfunny. Funny as Borat? Yes and no.

    6.5 out of 10. I should give it more because I really did laugh a lot.

  3. I could see anywhere from about 25 mil to 50 mil but i hope it is not that high.
    Did you know this post has been nominated for a BoB award that could win you 1000 dollars

  4. It had some moments which were funnier than anything in Borat (the Harrison Ford gag for one I think) but it’s not as good a film. Around the 30 minute mark, the film shows it’s top and can’t summon the same laughs per minute anymore.

    So many scenes after that just seem to come out of nowhere and don’t fit together. Why go to military school? Why go camping with rednecks? And why go on a talk show when there’s nothing Cohen can show us or do to get the audience riled up which we haven’t already seen on some other show before.

    I don’t want to take anything away from it though. It’s still 100 times funnier than most films you’ll see.

  7. I just saw it and when the penis starts talking to the screen, my sister ran out of the theater and did not come back for a while. It had some funny bits, but for the most part I was just uncomfortable.

    I also completely understand why GLAAD is so pissed off about this movie. If I were a gay guy, I’d be pretty offended. That cage fight scene was BRUTAL and really tough to watch.

    3. My sister’s 18:)

      It’s the first time we’ve ever been carded for an R-rated movie. The girl selling us tickets asked our age (I’m 23, but everyone thinks I’m a teenager) and there was an usher posted at the door checking IDs before we walked in. Shouldn’t they have checked IDs at the ticket counter?!

      She was squirming up until that point, the penis swinging around made her jaw drop, but when it said BRUNO it was the tipping point. She took off running and I lost it laughing.

    4. I thought it was hilarious. People who are uncomfortable should take a deep look at their insecurities, and I believe scenes like the cagefight really brought out prejudice in people that they didn’t know they had. No one talks crap about Hugh Jackman making out with some chick in a movie, but make it two guys and all of the sudden people leave the theater.

    5. Just for clarification Matticus, I wasn’t uncomfortable because Bruno was gay. I was uncomfortable because of the onscreen reactions to him being gay combined with the over the top caricature of what a gay man supposedly acts like.

  10. I think (hope) that people have gotten tired of on Cohen’s characters, and since Bruno does not add anything new to his franchise, my best guess is that he will bring in $30M, tops.

  12. Maybe I’ll be way off, but i would guess it would come in at around 20-25 Mil. I dont see it at 50 mil or 70-80 as some have suggested.

    I dunno. We’ll see.

  13. i went and saw Bruno the first time i could i loved borat and was expecting wonders from bruno. to my surprise the movie was horrible one of the worst ive seen i beleive it may make alot because people will think the same way i did with borat and all but second week sales will drop to an all time low

  14. I hope it friggin’ BOMBS…Borat sucked, as does this Sasha Baron Cohen…I do NOT like him as an actor, loved Talladega Nights but he was the wrong person for that role…he sucks…his movies should not even be considered for a razzie award…I would rather eat glass while walking on hot coals while a 30 foot croc is waiting for me at the end so I can be eaten and passed out through their ass and then be covered in hot volcanic lava before I would EVER see one of his movies…he is NOT funny at all and it is a waste of film and money that they put his crap in theaters

  16. I saw Bruno last night at the midnight showing. I thought it was hilarious. Certainly more shocking than Borat. However, I do think we will hear people say that Borat was funnier but I think that is only because we didn’t know what to expect with Borat whereas we all knew Bruno was going to be even more shocking. I think if Bruno would have been released first, it would have been the other way around. Regardless, I think $50M is about right. If it would have had a chance to be released on more than 2800 theatres and more like 4000 I would have predicted a $70M weekend for sure.

  17. I live near frisco and seen it with a bunch of homosexuals around…they where laughing throughout the hole movie (some parts i thought where seriously just retardly not funny ) but at the end of the movie when they where coming out of it they where all hating on it….so funny that it makes them laugh out loud so hard so many times yet they all sat around at the starbucks next door talking about how it was so wrong….hypocrites imo.

  20. It won’t make as much as Borat, it will , I predict, make around 40 million though over the weekend. That said, it is not a big budget picture; it will make some change back. It will be profitable even if it doesn’t hit #1.

    And that’s the bottom line, class or no class.

  21. I thought it was pretty average. There are some seriously hilarious parts. More funny then not funny but when a joke fails it falls really
    badly. Some of the film is incredibly unfunny that I am surprised it made the final cut.

    Mainly in the first section. There is some really unfunny parts although the scene with his boyfriend at home is awesome. The second half gets better espcially straight daves man slamming max out.

    It’s not terrible but it’s not great either. Nowhere near the same league as borat.
    My guess is they didn’t get as good reactions from people this time round because there is a faint whiff of desperation at times.

  25. I saw Bruno today. I know I’m going to be in the minority but I didn’t like it. Not because I was offended by the content (Oh my will this thing shock and offend a boat load of people – there’s a scene near the beginning that will serve as tolerance test for the viewer), but I just didn’t find it that funny. A few of the most shocking scenes were really funny just because of the, “How the hell did Cohen get away with this stuff?!” factor but for the most part I wasn’t really laughing.

    But, again, I know I’ll be in the minority. People in the cinema were laughing throughout, and there was me ALL ALONE amongst them, wondering what was so funny…

    4.5/10 for Bruno from me.

    Oh, and as far as opening weekend goes, I’m going to say a decent $25-30 million. Not a flop, but I don’t see it smashing the box office, either.

  26. This is something that you can watch at home with as much excitement. People also know what his schikt is and may wait. It’s not like it has special effects or great sound… I’m thinking 45 million.

  28. I liked Borat, but I also have no urge to go see this film. I would guess it will open in the $30M-$35M range, because there really wasn’t a huge outcry for a Borat sequel, which is loosely what Bruno is.

  29. I wonder how much walk outs and demands of refunds will affect the box office since I’m sure there will be loads of those. This film crosses the line so many times in terms of sex, gay sex and sheer uncomfortableness.
    Expect walk outs by the droves.

  35. If I recall, Borat was one of the very few movies in history to actually sell MORE on its second weekend.

    Could there be the same hesitation here? People assuming it will just be recycled Borat material and not bother but then hear good things and go next weekend?

    Or would SBC fans make the effort to actually hit it out right away and let the chips fall where they may?

    1. But keep in mind Rodney that Borat had a platform release. Fox was still hesitant in releasing such a controversial film. It was released in its first week with 837 theatres, only to be released around 2,566 theatres its second week.

  36. I am going to go see it. The guy did great things with Borat and though this seems to be the same thing; that wouldn’t exactly be a bad thing with all the crap out now (Transformers).

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