Star Trek isn’t even released yet and its already making money. How you ask? Well the wise and wonderful Yogurt once said the real power behind the movies is “Merchandising!!”
A massive ad campaign will be hitting off soon involving a number of big name brands all offering advertising that will tie into Star Trek.
Kellogg’s Tony the Tiger, Burger King’s ubiquitous King mascot and Esurance’s animated Erin will appear in custom-created “Trek”-themed advertising as part of an estimated $50 million worth of partner promotions for the J.J. Abrams version of the classic property
Tony the Tiger will illustrate the Vuclan “Live Long and Prosper” salute in a print ad as well as Trek related goodies buried in the bottom of the cereal boxes. Also Kellogs will be releasing a limited edition Star Trek cereal with Starfleet shaped marshmallows.
Verizon and Burger King will have commercials that will bank on familiar set pieces and crew members.
Nokia will tie in with Verizon to launch its Intrigue Multimedia Phone (Please say it looks like an old school communicator!!)
Burger King will also be selling off kids meals with Trek toys in it, as well as offering collectible glasses (The only reason I would go to Burper King)
There apparently is a Nokia logo somewhere in the movie, though it is said it will not be “product placement” as it is more cleverly hidden like an Easter Egg.