4 thoughts on “Hey Morgan Spurlock! You’re Rich!

  1. THIS PRESS RELEASE JUST CAME IN – (I produce a radio program (soon to be webcast), so they assume I would be an outlet for announcing this SUPERSIZED DECEPTION toward ADDICTING CHILDREN to being SUPERSIZE MAC CONSUMERS. I will NOT be featuring their events – except as an activist who opposes such tactics and will more than likely feature a segment on “SuperSize Me”, the movie to promote conscious consumerism. I also do “Give Me Back My Body!” retreats for those who’ve been pulled into this insanity and wish to reclaim their health and empowerment.
    Joy Rae Freeman

    For Immediate Release
    Laura Dihel
    JSH&A Public Relations

    Shannelle Armstrong

    McDonald’s Media Web site


    Cutting Edge Fashion and Extreme Action Join the
    McDonald’s 25 Years of Happiness Happy Meal® Celebration

    Oak Brook, Ill., June 21, 2004 – Tony Hawk’s Boom Boom HuckJam™
    Tour and My Scene™ dolls add style and adventure to McDonald’s® 25
    Years of Happiness Happy Birthday Happy Meal® celebration. Beginning
    June 25, 2004 through July 22, 2004, McDonald’s guests will receive
    one of eight stunt-based toys featuring skateboarding, BMX biking and
    Moto-X tricks made popular by extreme sports athletes starring-in
    legendary skateboarder Tony Hawk’s Boom Boom HuckJam Tour, or one of
    eight trend-setting My Sceneâ„¢ Barbieâ„¢, Chelseaâ„¢, Madisonâ„¢,
    Delanceyâ„¢ or Noleeâ„¢ fashion dolls decked out in city scene outfits
    or beach party wear. These high-action and high fashion dolls will be
    dressing up and tricking out Happy Meals, at participating McDonald’s
    restaurants nationwide this summer, while supplies last.

    “McDonald’s summertime Happy Meals are offering the hottest playtime
    adventures for boys and girls,” said Kent Voetberg, director of family
    marketing. “Our Mighty Kids Meal® and Happy Meal event will deliver
    an all-star line-up of today’s hottest topics including a real-life
    sports superstar Tony Hawk, for at home daredevils and sports
    enthusiasts, as well as My Sceneâ„¢ dolls sporting the latest

    Tony Hawk’s Boom Boom HuckJam Tour Toys
    Tony Hawk’s Boom Boom HuckJam Tour will bring Happy Meals to new
    heights of action-packed excitement. Each Tony Hawk’s Boom Boom
    HuckJam Tour action figure comes equipped with a unique platform that
    releases figures with the push of a button to attempt to reenact
    signature skateboarding, BMX, and Moto-X moves as seen on Tony Hawk’s
    Boom Boom HuckJam Tour. Whether executing the Air-to-Fakie
    skateboarding move from a half-pipe or the Moto-X Big Air from a ramp
    these stunt-based figures mimic today’s hottest athletes.

    My Sceneâ„¢ Barbieâ„¢, Chelseaâ„¢ and Madisonâ„¢
    My Sceneâ„¢ Barbieâ„¢, Chelseaâ„¢, and Madisonâ„¢ dolls will each be
    featured in two sizzling trendy outfits, perfect for accessorizing fun.
    Joining the fabulous trio are Noleeâ„¢ and Delanceyâ„¢. Featuring
    one-piece of removable/interchangeable clothing, these fashion-forward
    figurines will enliven any playtime storyline and will delight
    collectors and fashionistas of all ages.

    The Happy Meal event will be supported by national television developed
    by Leo Burnett Co., Hispanic television advertising by DRM DDB, and POP
    and packaging by Frankel.

    McDonald’s is the world’s leading food service retailer with more
    than 30,000 McDonald’s restaurants serving 46 million customers each
    day in more than 100 countries. More than 80 percent of McDonald’s
    restaurants around the world are owned and operated by independent,
    local businessmen and women. Please visit our newly designed website at
    http://www.mcdonalds.com to learn more about the Company.

    Tony Hawk
    Tony Hawk is the world’s most famous skateboarder. His talents have
    brought skateboarding unprecedented mainstream attention, which in turn
    has helped legitimize all action sports. In fall of 2004, Tony Hawk’s
    Boom Boom HuckJam Tour will take premier skaters, BMX bikers, and Moto-X
    athletes on a sensational multi-city tour to arenas across the U.S. for
    the third consecutive year. Also recognized as a role model, Tony was
    tabbed Favorite Male Athlete three times at the 2004, 2003, and 2001
    Nickelodeon’s Kid’s Choice Awards. He is an active participant in the
    Make-a-Wish Foundation, which in 2002 honored him as its Favorite Male
    Athlete. His own non-profit charity, the Tony Hawk Foundation, has
    awarded nearly $1,000,000 to help finance public skateparks in
    low-income areas nationwide.

    Mattel, Inc., (NYSE: MAT, http://www.mattel.com) is the worldwide leader in the
    design, manufacture and marketing of toys and family products, including
    Barbie®, the most popular fashion doll ever introduced. The Mattel
    family of toys and games is comprised of such best-selling brands as Hot
    Wheels®, Matchbox®, American Girl®, and Fisher-Price®, which also
    includes Little People®, Rescue Heroes™, Power Wheels®, as well as a
    wide array of entertainment-inspired toy lines. With worldwide
    headquarters in El Segundo, Calif., Mattel employs more than 25,000
    people in 36 countries and sells products in more than 150 nations
    throughout the world. The Mattel vision is to be the world’s premier toy
    brands — today and tomorrow.


    (C) 2004 McDonald’s Corporation

    To view online release please go to:

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