The promotional campaign for Spider-Man: Brand New Day has been nothing short of massive, with billboards, merchandise, and popcorn buckets flooding theaters everywhere. However, one location in Prince George, British Columbia, found itself without official marketing materials. When the Famous Players theater failed to receive the standard promotional posters, employee Drake Landon took matters into his own hands. The resulting hand-drawn Spooder-Man poster goes viral, capturing the hearts of fans across the internet.
A cinema hand-drew its own ‘Spider-Man: Brand New Day’ poster after not receiving official ones 🕷️
The drawing featured Spodermen 😂
"Sorry for any inconviniences" pic.twitter.com/gxSKP6dpcO
— Culture Crave 🍿 (@CultureCrave) August 12, 2026
Landon’s creation, which draws inspiration from the classic Spooder-Man meme that gained popularity in the 2010s, features a charmingly crude illustration of the hero. The poster also includes a handwritten note that reads, “Sorry! We never recieved the real posters! Sorry for any inconviniences!” The intentional misspellings and DIY aesthetic have turned the image into a social media phenomenon. Landon has expressed surprise at the reaction, noting that he did not expect his simple artwork to reach such a wide audience.
It is rare to see such a genuine, human moment emerge from the highly polished world of major studio marketing. While corporate entities often demand strict adherence to branding guidelines, this instance highlights the connection fans feel toward the character. It serves as a reminder that even in an era of massive blockbusters, a little bit of creativity and humor can resonate far more effectively than a standard studio-issued advertisement.
A Record-Breaking Run
The timing of the viral poster could not be more perfect, as Spider-Man: Brand New Day is currently dominating the industry. The film recently crossed the $700 million mark at the domestic box office, achieving this milestone in just 13 days. This performance makes it the fastest film to reach that benchmark, surpassing previous record-holders like Star Wars: The Force Awakens and Avengers: Endgame, which both hit the mark in 16 days.
Corporate Response
Despite the overwhelming positive reception from the public, the life of the poster was short-lived. In a move that surprised few, management at the theater location eventually removed the hand-drawn artwork to avoid potential issues with the studio. While the masterpiece is no longer on display, the digital footprint remains. Hopefully, Landon kept the original, as it has become a piece of internet history that could easily find a home in a private collection.
For those interested in the film’s official details, you can visit the official project page or view the original meme inspiration that started it all. As the movie continues its historic run, it remains a standout event in a busy summer season.
