We have news of some of the product placements that will be in Quantum Of Solace today thanks to our friends at the movieweb:
Variety reports that the James Bond sequel Quantum of Solace is attracting many of the same brands as Casino Royale, including Ford Motor Co., Heineken beer, Smirnoff vodka, Omega watches, Virgin Atlantic, Sony Ericsson cell phones and other Sony electronics. These brands all have products placed in the film and each will shell out tens of millions of dollars as a promotional partner of the pic.
Daniel Craig, who reprises his role as 007, won’t be the sole face to promote the products. Bond girl Olga Kurylenko, who plays feisty 007 ally Camille in the pic, is being used to push Heineken beer and the latest version of Ford’s small European car, the Ka.
I am fine with product placement in film, as long as it isn’t blatant. If we get ongoing close-ups of the product in the film and have characters discuss them like a salesperson, then I get quite annoyed. I see enough advertisements in my day to day life, and don’t want movies becoming a vehicle to shill shit.
The James Bond films in particular are a magnet for brands wishing to advertise. Lots of dudes want to be Bond, and if your resume will not allow you to become an international spy, buying his gear is the next best thing.
Advertising fascinates me, because it works so well. It is a sneaky hypnosis that creates need and the illusion of accomplishment through purchase. In this case the advertisers are offering a chance to become a bit more like Bond by purchasing his artifacts. What they want you to forget is that Bond is the man because he’s his own man; go and do likewise.
nice very nice movie
i post comment here, why its not published?
:( I HATE BRAND/PRODUCT PLACEMENTS!
The worst placement in a Bond film was one of the laster Brosman films, where he’s just made sweet, sweet love to his lady, then sits half up, resting on the elbow of his left arm… and he still has that fuckin’ Omega watch on. Right, the great lover leaves his watch on during sex, just so it can face the camera once he’s done?
Product placement is traditional in the Bond series. I just read all 14 books from Casino Royale to The Living Daylights. Fleming was one of the first authors to name products by brand to create an impression of luxury. Everything, from the brand of suit to the car to the name of the watchmaker, and much more inbetween, is named in the books. Only difference was, he didn’t get paid by the manufacturer to put those names in.
Considering all the chicks that our hero bags from film to film, I can’t believe we haven’t yet seen him endorsing treatments for herpes and whatnot.
After seeing Die Another Day, which sucked, I wasn’t really into Bond. But after seeing the trailer in the theaters, the film looks cool. I think I’ll see Bond 21 first
That exchange escaped my memory – but it sucks.
Actually, as much as i love Casino Royale, it was the only Bond film where i found the product placement to be really dodgy, both for the VAIO laptop and for this little exchange:
Vesper: Nice watch, rolex?
Bond: Omega
Vesper: Beeeeeeeeeeautiful
yes.
Die Another Day and Tomorrow Never Dies where also horrible….but this one has gone overboard…
what is it anyways? russian? latin?
I don’t know why all the hate for the title. I actually like it a lot and like it much better than Die Another Day or Tomorrow Never Dies. At least it means something and it is original.
“I am fine with product placement in film, as long as it isn’t blatant.”
Exactly. Casino Royale = good. The Island = no good.
They have to put it in a way that showing the brand name is not the only objective of the scene. Otherwise it is just annoying.
it looks good but- the name looks horrible to say the least…
i HATE the name. and theres nothing we can do..
what amazes me ,hollywood claims that what you see in the movies doesn’t effect your behavior,but company’s will pay millions just to have their product shown for a few seconds on screen.