A new trailer for the variety series Rabbit Hole has arrived, offering a first look at a high-energy project that brings together 36 of the most influential online creators. The series is set to launch on both Disney+ and Hulu on July 13, 2026.
A Massive Digital Ensemble
Produced by pocket.watch, the 10-episode series is being marketed as the ultimate teen variety show. It features an expansive cast of digital stars, including Topper Guild, Zhong, ZHC, Collins Key, and Jesser. Other notable participants include Josh Peck, Sofie Dossi, Mackenzie Turner, Papa Jake, and Matthew Beem. The production boasts a combined reach of 675 million followers across platforms like YouTube, TikTok, Twitch, and Instagram.
Expanding the Creator Universe
The series aims to build a broader entertainment universe around these digital personalities. According to Chris M. Williams, founder and CEO of pocket.watch, the project is designed to integrate with existing content already available on Hulu. Eight of the cast members currently have their own individual series on the platform, and the new show is intended to complement that existing library, which totals 240 half-hour episodes.
Lauren Tempest, Head of Content Planning and Partnerships for direct-to-consumer at The Walt Disney Company, noted that the project provides subscribers with a centralized hub for some of the most popular creators for teen audiences. By grouping these stars into a single high-stakes format, the show attempts to bridge the gap between traditional streaming and the creator-driven content model that defines modern digital media consumption.
Source: ComingSoon.net
