AMC’s Lengthy Pre-Shows Under Fire
AMC, the country’s largest movie exhibition chain, is reportedly planning to shorten its bloated pre-show content. The move comes after a backlash from studios and audiences alike, who are tired of sitting through lengthy ads and trailers before the main event.
In recent months, AMC has expanded its pre-movie ‘experience’ to include up to 30 minutes of ad content and trailers. However, this has led to a decrease in attendance, as viewers are deliberately arriving late to avoid the lengthy pre-show. Studios have taken notice, with some even commissioning internal research to track pre-show runtimes across the country.
A Solution to the Problem
AMC’s decision to cut back on pre-show content is a welcome move. By reducing the runtime to a more reasonable 10-15 minutes, the chain can improve the overall viewing experience and increase attendance. This is particularly important for independent theaters and chains like Alamo Drafthouse, which have already adopted a more streamlined approach to pre-show content.
While the move may seem like a minor adjustment, it is a significant step in the right direction. By prioritizing the needs of both studios and audiences, AMC can ensure a more profitable and enjoyable theatrical experience for years to come.
Source: World of Reel
