The film I have most been looking forward to this summer, Superman Returns, has just changed it’s release date. Apparently they moved up the date a coupe of days (from June 30th to June 28th. This seems to be a wise move since it gives a couple of extra days of breathing room between it and Pirates of the Caribbean 2, which is scheduled for release on July 7th.
Those 2 extra days will probably equal $40 million extra before Pirates Opens. Good move.
As a side note, I can’t imagine why the studios would release such GIANT films that close together. You’d think with this much money on the line they could have come to an understanding and put at least two weeks separation between themselves. Looks to me like they were just trying to proved who had the bigger balls. Stupid.
So mark this on your calendar kiddies. Superman does indeed return on June 28th. Thanks to Joel for the heads up.
I thought the timeing of the moive and the plot was a good premise. I thought they did a great job. They left you wondering if Lois’s kids is his or not……….They left a lot of thing open to make another one. Brian Singer did for superman what he did for the x-men titles.I just hope it doesn’t take another four yrs to bring out another movie. In this moive they didn’t allow him to travel back in time. It was the boy who spotted him in the depths of the icy cold water, So who knows on that part. Lets hope the next movies is bigger and much better. And the people playing the roles will have matured into the part better. I guess we’ll have to see on that too. But all in all I though the moive was good, It was a great tribute to Mr. Salkind’ So congradulation to Mr Singer on a great movie and to the actors who play all the roles To your fantastic work and my bid for the Oscar. Many thankds for Job well done!! LOOKING FOWARD TO THE NEXT ONE! SShield
honestly kids…i cant wait for it to come out but would you just quite bickering. its a movie…the end, its still coming out who cares if its a stunt or not obviously some people know why they changed it and others dont, new fuckn story k? ~b
john
so. you’re saying you don’t think it’s a publicity stunt? i see.
alan
Hey Alan,
You seem to think getting 4000 movie theaters to change the arrangements they have with other movies to accomodate a sudden change of release date for Superman is an easy thing.
You assume that having to print new film reels with the trailers that play in front of films with the proper release dates and ship those new trailers to 4000 theaters is cheap. It is NOT cheap.
You also seem to assume that getting a film RMT house to move their production schedules around, which also means screwing other customers who are awaiting prints for certain specific dates is easy.
You also assume that printing 10,000 new full sized color bleed posters with updated release dates on them, and get them shipped to 4000 theaters is a cheap undertaking.
You also seem to assume that something as small as a change of date is going to generate any sort of worth while “publicity”. This news isn’t making the front page of any relevant newspaper or real news sites. Putting together (for almost free) another trailer and releasing it would generate 10x the publicity with almost zero cost.
It’s obvious that the studio and Disney have been playing chicken to see who would blink first and move off their release date.
No Alan… this was NOT a “publicity” stunt. This was not a pre-planed move. The studio fully intended to release on July 1st.
If it was a publicity stunt, their publicity department should all be fired. It costs too much… will piss off too many theaters, be a massive headache for everyone involved for what? A few blogs (like mine) making a small mention of it? That would be extremly stupid of them.
I can see why at the very first you might have that idea pop into your head… but seriously dude… when you think about it for a minute… it just isn’t realistic in the least.
Cheers!
~John
john
so you have to have the film prepped a couple days earlier. so you need new contracts with exhibitors. so what? with all the money that’s at stake and all the free publicity they get… i think it’s a stunt to get chatter like this for free.
unless pirates release date was not known before. usually release dates are set 6-12 months in advance. the superman people probably know the pirates release date and put together this little diversion months ago. it would be easy – only a few top dogs would have to know about it.
besides, superman needs all the help he can get. pirates is going to clean up (and everyone has planned for this for a long time). this will probably come out in a book, say, twenty years from now.
z
I think it’s a good move, see it sooner then later
Nevermind what I just said
So now you’re predicting the movie is gonna suck because of the release change?
It won’t be kryptonite that kills superman. It will Cars and Pirates. This film is in big trouble. The studio obviously don;t have confidence either or they would never be moving it.they have had this date for ages. I bet they just saw the film and thought uh oh and are trying to salvage something out the mess this film is probably in.
Hey Allan,
It’s more than just some “more posters”. And yes… it is that expensive.
Theaters now have to rearrange contracts for exhibiting films because they need their screens available 2 days ealier than they had planed for.
The physical reels have to have their production dates slightly moved…
Is it impossible or REALLY REALLY hard to move the dates? No. But there is a reason it doesn’t happen all the time… especially this close to the release date.
My only point here… is that no… this was not just a “publicity” move. Buying more commercial time would have been cheaper and less of a pain in the ass for everyone involved.
so you print some new posters. it’s not that much money.
Hey Allan,
I disagree. It’s a total pain in the ass for the studios to switch release dates… and it costs a LOT of money to do it too. Not to mention theater scheduling… print shipping dates… replacing all the pre-printed material with the original dates… yadda yadda yadda.
I really think this was a strategic move to put more distance between POTC 2 and itself. It’s a smart move too.
Cheers!
~John
uh, that’s free publicity. i’m of the opinion they planned to open june 28 all along. going out with one date then changing gives you a whole round of free publicity online.
cynical, i know. (but i would do the same sort of thing). you need every bit of exposure you can get. there isn’t just money on the table, there’s mountains of money on the table
z
I hate Superman, but this looks like a bad ass film, and I enjoyed the older films so. My hate for the Superman in comics will always remain, but my outlook and joy of seeing him on screen in an action packed movie. I hope I will love this film and it does kick serious ass.