Hasbro Reveals New Action Figures at SDCC 2026

Hasbro kicked off San Diego Comic-Con 2026 with a massive showcase of upcoming products. The company unveiled new collectibles and action figures spanning several major franchises, including Transformers, Marvel, G.I. Joe, and more.

New Figures and Collectibles

Among the highlights, Hasbro announced a new 6-inch action figure collection for Street Fighter, inspired by the upcoming live-action film. The line features iconic characters including Chun Li, Ken, Ryu, and Akuma. For fans of The Legend of Zelda, the company introduced the Heroes of Hyrule set, featuring Princess Zelda, Link, and Ganondorf, drawing inspiration from the Tears of the Kingdom video game.

The G.I. Joe Classified Series is expanding with a notable addition as Lara Croft from Tomb Raider joins the lineup. Meanwhile, the Transformers brand continues to grow with the Age of the Primes Deluxe Class Sky Guard and Autobot Breakaway figures, alongside a new Megatron Icons collectible.

Expanding Fan Favorites

The Marvel Legends Series is set to release a new Spider-Man: Miles Morales Electronic Expressive Mask, as well as a Vision and Scarlet Witch two-pack. Ghostbusters fans can look forward to the 40th Anniversary set featuring Janine Melnitz and Louis Tully, alongside a new Ecto-Plazms minifigure collection.

Star Wars collectors have several new items to anticipate, including a Vintage Collection X-Wing Fighter and a Luke Skywalker figure in Kenner colors. The Black Series is also adding a Captain Enoch Electronic Helmet, an electronic Thermal Detonator, and a two-pack featuring Embo and Keibu.

These reveals highlight Hasbro’s continued focus on bridging the gap between classic properties and modern media. By integrating characters from upcoming films and popular video games into their established toy lines, the company maintains strong engagement with both long-time collectors and new fans of these franchises.

Source: Hasbro