The big game on February 8 will also be a showcase for new movie trailers. Networks will air spots that tease the next wave of blockbusters. Fans tune in for the game and stay for the sneak peeks. This article tells you which studios will roll out their latest teasers and why you should watch.
Disney Brings Star Wars Back to the Screen
Disney plans to launch a trailer for the upcoming Mandalorian Grogu movie. The clip promises a fresh look at the beloved duo. It marks the first theatrical Star Wars release since 2019. Disney may also share a glimpse of Pixar’s Hoppers and a teaser for Toy Story 5. By placing these spots during the Super Bowl, Disney aims to capture a massive audience and boost opening weekend buzz.
Paramount Targets Horror Fans with Scream 7
Paramount will debut the Scream 7 trailer during the broadcast. The horror sequel opens on February 27. The studio relies on the Super Bowl platform to generate excitement, just as it did with Mission Impossible The Final Reckoning last year. That previous ad helped the film earn a record opening and a strong domestic total.
Lionsgate Revives Michael Jackson Biopic
After a ten year break, Lionsgate will reveal a trailer for Michael, the upcoming Michael Jackson biopic directed by Antoine Fuqua. The film arrives on April 24. Lionsgate last used a Super Bowl spot in 2016 for Gods of Egypt and also promoted The Hunger Games in 2012. This new ad aims to re‑engage moviegoers who remember those earlier campaigns.
Universal Packs Multiple Hits Into One Spot
Universal lines up three trailers for the game. Steven Spielberg’s alien thriller Disclosure Day will be shown alongside the Super Mario Galaxy Movie and Minions 3. By grouping several titles, Universal hopes to attract families, gamers and sci‑fi fans alike.
Studios Sitting Out the Game
Not every studio will buy ad time. Marvel Studios, Sony, Netflix, Apple Original Films, Amazon MGM Studios and Warner Bros. have chosen to sit out. DC Studios will instead tease Supergirl during the Puppy Bowl on Animal Planet.
A 30 second ad during the Super Bowl now costs between seven and ten million dollars. The price has risen from last year’s estimate of seven point five to eight million. Networks charge this premium because the event reaches a massive, diverse audience.
Why These Trailers Matter
The Super Bowl offers a unique platform for studios to launch high‑impact marketing. A well‑timed trailer can drive social media chatter, increase pre‑sale tickets and shape audience expectations. For viewers, the ad break becomes a preview party for the year’s biggest movies.
Source: The Wrap
