Michael Cole announced on Friday night that WWE SmackDown will again run for three hours. The change starts on January 2 2026. Fans will watch the first show of the new year from the KeyBank Center in Buffalo New York. The decision follows a brief return to a three hour schedule earlier this year.
Why the Show Is Moving to a Longer Slot
The three hour format gave the brand more room for matches, interviews and surprise segments. When SmackDown shortened to two hours in July 2025, many viewers felt the pacing was rushed. By adding a third hour, WWE hopes to deliver a fuller experience. The extra time also lets the creative team build longer storylines without cutting corners.
What the Change Means for Fans
Fans can now expect a longer night of wrestling excitement. The third hour may feature a special match, a backstage exclusive or a debut appearance. Viewers who prefer a deep dive into wrestling will likely enjoy the added content. However, some fans worry that the third hour could feel like filler if the show does not stay engaging.
Impact on Ratings and Viewer Experience
Average ratings on the USA Network have hovered just over one million viewers per week. The third hour historically recorded the lowest viewership of the three segments. WWE plans to boost that number by promoting unique segments and by using social media hype. If the third hour retains viewers, the overall rating could rise above the current one million mark.
First Three Hour Show in Buffalo
The KeyBank Center will host the inaugural three hour SmackDown of 2026. The arena has a strong wrestling history and can hold thousands of enthusiastic fans. Local promotion and ticket sales are already high, indicating strong community interest.
Overall, the return to a three hour schedule aims to re‑energize the SmackDown brand. It offers more storytelling space, potential rating growth and a fresh experience for viewers at home and in the arena. Whether the third hour will become a highlight or a hurdle remains to be seen, but the excitement surrounding the change is undeniable.
Source: Wrestleview
