Eline Van Der Velden, a UK technologist, built an AI actress named Tilly Norwood. The digital star sparked debate in Hollywood because some believed public money helped create her. Van Der Velden wants the record clear. She says the AI talent was not built with any grant money from the British Film Institute.
What the BFI Grant Covered
Particle6, the production company Van Der Velden runs, received a £120,000 grant from the BFI UK Global Screen Fund in November 2023. The grant was meant to grow the company’s international reach. It paid for travel to overseas markets, attendance at conferences, acquisition of new intellectual property, and the hiring of a head of international outreach. All of these activities were approved by the BFI and were separate from any AI talent work.
Clarification from the Creator
In a statement to Deadline, Van Der Velden explained that the AI actress was funded through her own company Xicoia. Xicoia was founded in February 2025 and launched Tilly Norwood publicly in July 2025. The funding for Xicoia came from Van Der Velden’s personal investment, not from the BFI. She added that Xicoia works with Particle6 under a service agreement, but the two entities keep their finances distinct.
Industry Reaction
Actress Alexa Morden raised concerns after spotting the Particle6 grant. She warned that public money could be used to develop technology that replaces creative people. Her comments reflect a broader worry in the acting community about AI generated performers. However, the BFI spokesperson confirmed that the grant was awarded to Particle6 and had no link to the development of Tilly Norwood.
Why This Matters
The story highlights the need for clear communication when public funds support tech projects. Van Der Velden emphasized that the BFI plays a vital role in strengthening the UK screen sector. She noted that the BFI’s June 2025 report on AI in the screen sector offers a framework for ethical AI use. Both Particle6 and Xicoia say they follow that guidance.
Future Outlook for AI Talent Studios
Particle6, founded in 2015, continues to produce AI and traditional television content. It also receives support from Channel 4 and Creative UK. Xicoia, now an independent AI talent studio, plans to expand its roster of digital actors while staying aligned with industry standards. The company hopes to show that AI can complement, not replace, human performers.
Overall, the clarification from Van Der Velden and the BFI helps calm fears about misuse of public money. It also shows how new AI talent studios can operate responsibly while still benefiting from private investment and industry partnerships.
Source: Deadline
