Paramount has announced a landmark media rights agreement that makes Zuffa Boxing streaming a core part of its sports portfolio. The deal covers the United States, Canada and Latin America. Starting in January 2026, every Zuffa Boxing event will be available on Paramount’s direct to consumer streaming service, Paramount+.
What Is Zuffa Boxing?
Zuffa Boxing is a new professional boxing promotion created by TKO Group Holdings and the entertainment company Sela. The leadership team includes UFC President Dana White, Saudi Boxing Federation President Turki Alalshikh, Sela CEO Dr. Rakan Alharthy and WWE President Nick Khan. Their goal is to bring fresh talent and established stars together in high‑energy fights.
How the Partnership Benefits Fans
First, the agreement guarantees that fans can watch a full slate of Zuffa Boxing cards on a single platform. Paramount+ will launch with twelve events in its first year, and the schedule will expand over time. Second, select fights may also appear on CBS and other Paramount outlets, giving viewers multiple ways to tune in. Finally, the partnership aligns with Paramount’s long term strategy to deliver premium sports content year round.
What to Expect from Zuffa Boxing Streaming
Subscribers can look forward to fast paced bouts, behind the scenes features and expert commentary. Because the service is streaming‑based, fans can watch on phones, tablets, smart TVs or computers. Moreover, the platform supports live replay, so viewers can catch missed action at their convenience.
Why the Deal Matters for the Boxing Industry
According to Dana White, the agreement opens a global audience to both rising prospects and established champions. Turki Alalshikh added that the collaboration redefines how viewers consume boxing. He noted that the appetite for live fights is strong and that this model will help the sport thrive.
How to Access Zuffa Boxing Streaming
To watch, simply sign up for Paramount+. The service offers a free trial for new members, after which a monthly fee applies. Once logged in, users can navigate to the Zuffa Boxing section and select any upcoming event. For those who prefer traditional TV, CBS will broadcast a limited number of marquee fights.
Future Outlook
Cindy Holland, Chair of Direct to Consumer for Paramount, said the partnership marks a bold new chapter for both companies. She believes that combining TKO’s production expertise with Paramount’s subscriber base will create a must watch sports experience. In the months ahead, more details about fight schedules and the first live stream will be released.
In summary, the exclusive agreement makes Zuffa Boxing streaming a central feature of Paramount+. Fans across North America and Latin America now have a reliable way to follow the sport’s most exciting moments.
