I’m amazed at the amount of TV appearances that the cast of Harry Potter and the Goblet of Fire are getting right now, and if it’s not TV appearances or interviews, it’s twenty minute TV slots on how the animals were trained, or adverts for the game which are filled with more movie footage than game footage, etc. The advertising machine is going mad for this film, but does it really need it?
Considering how big the book is, should the studio spend so much up front on saturating the media with the film and the stars? I really don’t think it’s going to harm Goblet because of all the attention, but is it really going to increase sales exponentially on the amount that is being spent on advertising?
So let’s say they spend $5 on advertising, the rules are that that should raise more than $5, if not at least $10, otherwise there’s no point in doing it. Personally I don’t see it, as a non-Potter reader the advertising has turned me off. If you’re a Potter fan then you’re probably going to see the movie already, despite what the media are throwing at you, I’m sure there are a few who keep turning these things off and just want to wait for the movie.
The big point is that Potter doesn’t need the promotion. It’s huge already, and considering the reviews the movie is getting why spend more when the advertising is now self-generating?
I remember the original Batman, and how the simple insignia posters and the date were scattered around bus stops and that was enough to generate the hype. I don’t remember seeing much else than that. Perhaps I’m wrong, perhaps there was much more advertising, but all I remember are those posters.
Does Harry need more exposure? Is it ultimately going to help the movie sell?
I like the darker and more mature look and feel this Potter movie has, i’m definetly going to check it out! The 3rd made me a happy camper, this one eill probably make me Richard Simmons happy minus the gay part.
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I find the Harry Potter books very fun and have enjoyed them more form book 3 on. No, the story is not original, but how many stories truly are??
Anyway, do I think this movie is being over marketed, yes. My daughter and I are really excited to see this coming film, but neither of us have bought into all the interviews or tv specials. We’re content waiting for our Saturday afternoon to enjoy the film we’re almost gauranteed to enjoyed.
Honestly, we’re just as excited (if not more) for Narnia. The kiddo just read the book a couple of months ago, so obviously her excitement is all the more.
Let’s hope they don’t over hype that movie …..I hate when I see SO many trailers and what not for a movie that I feel like I’ve already seen it before it hits screen.
I am probably going to get slain for this post, but here goes anyway.
I cannot stand the Harry Potter books or films. The story is not original, in fact much of it is pure plagerism. It has annoyed me no end from the very beginning of the “potter hype”. And now to see this next film getting the same media attention is no surprise..
Does it need it? no! Do some of us care. no! But can only wait for it to be over and Narnia and chronicles to show what a movie/story is all about.
Just to show that i am not a complete negative-nancy: The Harry Potter books have done ONE really good thing. And thats getting so many of our otherwise digitally-entertained youth interested in the greatest medium for stories told through the vehicle called books.