Hasbro Announces San Diego Comic-Con 2026 Lineup and Transformers Conc

Hasbro is heading to San Diego Comic-Con 2026 with an extensive lineup of products, panels, and fan experiences. The company will host attendees at Booth #3213, showcasing a wide range of brands including Transformers, Dungeons and Dragons, Magic: The Gathering, and G.I. Joe. The booth will also feature collaborations with major entertainment properties such as Star Wars, Marvel, and Netflix’s KPop Demon Hunters.

Exclusive Collectibles and Displays

The Hasbro Pulse Store at the booth will offer a curated selection of convention exclusives. Highlights include new Transformers cereal box sets, G.I. Joe Classified Series figures, and Marvel Legends Series collectibles. Additionally, fans can get an up-close look at the upcoming Ultimate Grogu 1:1 scale premium animatronic, which features over 250 unique animations and sounds.

HASBRO BOOTH #3213

Inspired by HasbroPulse.com, this interactive destination brings fans into the worlds they love, featuring new product showcases, immersive experiences and shareable photo moments all in one place.

Hasbro Pulse Store: Shop a curated selection of top-quality toys and collectibles, including must-have convention exclusives such as the following:

- TRANSFORMERS OPTIMUS PRIME & AUTOBOT JAZZ CEREAL BOX SET
- TRANSFORMERS JEM AND THE HOLOGRAMS AUTOBOT BLASTER & KP GLIT, KP SUNDOR, AND KP ROSANNA
- G.I. JOE CLASSIFIED SERIES #204, FATAL FLUFFIES
- G.I. JOE CLASSIFIED SERIES #205, SHIPWRECK VS. CADET DEMING (THERE’S NO PLACE LIKE SPRINGFIELD)
- KENNER CLASSICS THE REAL GHOSTBUSTERS ECTO-GLOW GLOW COPTER VEHICLE
- MY LITTLE PONY KAYOU FRIENDSHIP IN THE CARDS
- STAR WARS: THE BLACK SERIES ARF TROOPER (501ST) & AT-RT FIGURES
- STAR WARS: THE VINTAGE COLLECTION ANAKIN SKYWALKER & ASAJJ VENTRESS FIGURES
- MARVEL LEGENDS SERIES PROFESSOR CHARLES XAVIER & HOVERCHAIR, X-MEN ’97 FIGURE
- MARVEL LEGENDS SERIES SPIDER-MAN, MARVEL’S LIZARD, & MARVEL’S ELECTRO FIGURES
Star Wars: Ultimate Grogu Display: Get an up-close look at the upcoming Ultimate Grogu 1:1 scale premium animatronic, a first-of-its-kind collectible. Featuring screen-accurate design, premium materials, and more than 250 animations and sounds, Ultimate Grogu is crafted for collectors, fans, and cosplayers alike that makes this offering a must-see at the show.

Celebrating The Transformers: The Movie

A major highlight of the weekend is the 40th anniversary celebration of The Transformers: The Movie. On Thursday, July 23, Hasbro will host a live concert at the House of Blues San Diego. The event will feature performances by Knights of Unicron and Stan Bush, who will perform the iconic track The Touch. The concert will also include appearances by composer Vince DiCola, the band Cold Slither, and Britta Phillips, the original singing voice of Jem from Jem and the Holograms.

This concert serves as a centerpiece for Hasbro’s year-long celebration of the animated classic. Fans attending the show will have the opportunity to purchase limited-edition, event-only merchandise.

Source: Hasbro Pulse