Remember that record breaking money printing little film called Avatar that raked in $2.7billion worldwide? Well I guess they were running a little short on cash to wipe their collective bottoms with, because they have decided to return the film for an extended IMAX run, even though the film is coming out on DVD and Bluray in the next week.
James Cameron believes that “Avatar” was kicked-out of IMAX theaters too early, in order to make room for “Alice in Wonderland.” He has stated that the movie needs to be re-released in order to squeeze out more money out of it.
Apparently 20th Century Fox agrees, since “Avatar” has been announced to be re-released in IMAX 3D theaters this weekend (April 16th and 17th) in 61 theaters in 29 cities.
I don’t think even James Cameron is going to deny that this is just letting the cash cow eat more of the pasture. The screenings are limited in the IMAX theaters that are carrying it (once a day and often late at night) but I am sure its going to bring a little more money into their pockets to pad that record.
Frankly, I think that it was out long enough, and if you haven’t seen it already, you don’t want to.
