Twilight doesn’t have the kind of die hard fanboys who would camp out on a sidewalk waiting to buy tickets, but that mostly has to do with the internet offering advanced sales online. And those online sales have just surpassed the previous record holder Star Wars: Revenge of the Sith sucking up the grand majority of the business for advanced ticket agent Fandango.
And today, the balance of power has shifted entirely– Deadline Hollywood is reporting that New Moon has sold the most advance tickets in Fandango’s history, surpassing Star Wars Episode III: Revenge of the Sith. It’s currently accounting for 86% of sales on the site, which is as much due to the massive appeal of the film as the fact that there’s nothing else out right now.
I think that the lack of competition for tickets is a big bonus for them, but this also means that 2012’s big windfall will have a significant drop this following weekend.
They couldn’t have released it at a better time. The fanbase is still rabid, and the movie fans are slowly coming around even though they don’t want to admit it. I even hear friends who were previously blind haters of the franchise seeing the trailer and reluctantly admitting that the action looks good.
Twilight doesn’t have to be your cup of tea, but this would be a great weekend to see ANYTHING else if you didn’t want to wait in line. New Moon is trending to hit $100m this weekend, which means other films? Won’t.
