Comments on: Why Commercials Before Movies Is Worse Than Piracy

By: miinty

miinty — Wed, 14 Feb 2018 06:38:00 +0000

Show me all the trailers and movie related stuff you want – but the second a car commercial or some other non movie related shit comes on, I wince, I moan, I try to get talkie, and I want to play on my phone… (and I hate those people) But it’s like my personal protest against ads.
I honestly can’t even remember the last movie I saw in theaters – It’s not worth it to go anymore, my movie experience (the way I knew it) it over.
Too much talking, and phone lights, etc… there used to be unwritten rules when you go to the movie, you know, sit down, shut up, and watch it… I can’t handle it anymore, maybe I’m just old..

By: miinty

miinty — Wed, 14 Feb 2018 06:38:00 +0000

In reply to Joe. I hope it's a lot too.. but I doubt it.

By: Naud van Dalen

Naud van Dalen — Sat, 28 Oct 2017 13:03:00 +0000

$20 is not measly. It’s more than what I earn when I actually WORK, not when I watch ads. It’s not like any time saved on not watching ads can be spent working and earning money. Every day I waste 5 hours browsing the internet. Does that mean that I waste $100 a day or $3000 a month browsing random websites? It’s not like I could call my work and work from home for those 5 hours.

By: Carl Phillips

Carl Phillips — Tue, 12 Jul 2016 15:03:00 +0000

I agree with you 100%, but…

I threw the same TV argument at the regional manager of a BIG NAME theater chain, and his reply was most enlightening.

“Then, perhaps, what we should do is show the opening scene of a movie, then roll the credits for the movie, cut to 4 to 6 minutes of advertising before we return to the feature. Unlike tv advertising, we know the consumer isn’t going to get up and go to the refreshment stand, the way they might go to the refrigerator, so we will be able to charge a higher rate than the tv industry gets; for the patron, they’ll get use to it, the same way they’ve gotten use to the 2 to 3 minutes of credits text that shows up while they are trying to watch the beginning of the episode. You know, in the old days, all those front-end credits played BEFORE the episode began.

“Or maybe the multiplex that has a feature playing on two screens might adapt the Netflix model: pay $10.50 a ticket for the theater that is showing the movie with commercials, while charging $15.00 a ticket for the screen that is ad-free.”

I’m 59. These comments disturb me. It like I’m 11 again and I’m walking around my neighborhood with a petition to stop cable companies and “Save Free TV!” When asked why I should PAY for something I could get over the airways for free, the response was, “Well, we have a great number of tv channels that run no advertising, and the company lets you watch those stations for a nominal surcharge.”

Today? We’ve become so merchandising oriented, we pay a cable fee to watch four or five channels that are nothing but commercials. I’m waiting for the day a theater chain starts charging $4.95 a ticket for a ninty-minute ‘program’ of nothing but exclusive, behind-the-scenes in production footage of next years films that “…you can see here see here, and no where else.” Sorta take all the stuff they bring to the SDCC each year and turn it into a theater event.

By: Joe

Joe — Sat, 15 Aug 2015 09:19:00 +0000

I am officially done with going to the theater because of this. Great article. I wonder how much money they are losing from people like myself. I hope a lot.

By: Cody

Cody — Fri, 28 Mar 2014 14:43:49 +0000

I feel your pain with the commercials. In fact I intentionally show up late to avoid them.
However, to say that you get nothing in return might be going too far. Please correct me if I’m wrong as you probably have more knowledge on the subject than I. But it seems that what we get in return is a ticket that cost $9 instead of something like $18. Would it be fair/accurate to say that without those ads before the movie ticket prices would be higher? Like you said before, the theater has to make money somewhere. And if it’s not on the movies themselves and they can only raise concession prices so high, it seems the next logical price hike would be ticket prices. If that’s the case, then no, I don’t mind watching a few lame local ads if it helps subsidize the price of admission.

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By: dave

dave — Wed, 13 Nov 2013 21:18:43 +0000

im just going to repost “duck on the run”s comment because it really sums up out i think about the whole thing.

“I don’t understand people who actually support the commercial during movies. would you like a 2 minute advertisement before your dinner at a restaurant? how about a page of ad before you get your menu? And before your spleen surgery your nurse can read you a page of info on the new coffee maker that sharper image just put out. restaurants and hospitals need money too. And these movie commercials are forced upon the consumers without choice. think about it. if this is ok with you, then how many other advertisement opportunities are you saying yes to? how about a short message at the stop light before it changes. Surely you don’t mind a couple of seconds of extra waiting, you are stopped at the light anyway. how about every time you turn on your computer there is a short 2 min advertisement for the sponsors or affiliates of dell or hp whatever brand your comp is. Just because it is accepted doesn’t mean its ok.”

or what about no petrol coming out of the pump until youve finished watching a few short ads. it really stupid that we put up with it

By: Krisys

Krisys — Mon, 04 Jun 2012 20:31:40 +0000

20 dollars an hour is measly?!? Jeesh.

By: warmtrooper

warmtrooper — Tue, 08 May 2012 14:40:03 +0000

Hi John,
Early in the article you stated it’s “no skin off your nose” if you are subjected to 15 min of commercials before the movie starts. But then you take a different tack, and complain about the 15 min. Is your main gripe that these 15 min cause the movie to start later than it says? Personally, I am disgusted by theaters showing ANY commercials to me after I paid $11 to watch a MOVIE. Paying money should actually EXEMPT us from watching commercials, but the corporations are so slimy they find a way to subject a “captive audience” to a vulgar parade of advertising. Even cable “on-demand” selections include commercials; it’s unbelievable how powerful these advertisers are, that they can even convince TiVo to make it harder for their customers to simply “skip” the commercials, forcing them to fast-forward through them, even though the technology exists to skip them.