Many of you must be familiar with the Paul Mitchell hair products line? How about Patron Tequila? Well the man behind both products is the founder JP DeJoria. A true rags to riches tale of a man raised on the streets, homeless and in poverty to becoming a entrepreneur billionaire. This is a fascinating documentary from husband and wife director duo of Joshua and Rebecca Tickell. The film delves into the early life of DeJoria all the way to the rise of his entrepreneurial empire and the philanthropical mission of his life. Even if you don’t use or care for his products, this is a incredible story of a man with a very interesting life and passions. The film provides testimonials from Danny Trejo and Dan Aykroyd among others. As much as his rise from rags to riches is fascinating, his documented charity work and his passion for it is just as compelling. This is a must see documentary.
Good Fortune is out now in select theaters and comes out on iTunes on August 1