While not news by any stretch of the word, it is pretty cool. For the Brazil release of Green Lantern on August 19th Warner engaged lorem.nu for some guerilla marketing. Taking to the streets with over 50 bikes equipped with green LED’s residents of São Paulo and Rio de Janeiro were treated to something other than just posters.
Kudos to Icaro de Abreu from lorem.nu for sending this over.
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This is some of the coolest “guerilla” marketing that I’ve seen in a while. I agree the bike with the green lantern power ring symbol looked very cool. I betcha we see this copied over and over in the future!
I WANT ONE WITH THE SYMBOL!!!!
That video was more entertaining than the actual movie.