It looks like Marvel is digging deep into their advertising pockets and putting up cash for an Iron Man Superbowl spot. We get the details from our friends at movieweb:
Marvel Entertainment and Paramount Pictures announced today that they are gearing up to unleash a new Iron Man commercial during the February 3rd airing of the Super Bowl. It will air at approximately 4:30 pm EST during the game between the New England Patriots and the New York Giants.
Marvel will have a teaser of the footage on their website this friday, February 1st. Once it airs on television, you will be able to download the spot on apple.com, marvel.com, and Iron Man’s official website.
I don’t watch a lot of sports; but seldom do I miss a superbowl. As the biggest TV event of the year, the advertising is expensive, and the commercials rule! I think it is a great move on their part to get this spot and am certain it will reap hearty benefits. I was going to watch anyway – but it is cool that they gave us a heads up on the time. I would hate to miss the spot due to a bathroom break.