Steve Jobs Ends Promotion Deal With McDonalds
Posted by John Campeaon 11. 05. 2006in News Chat
From The Apple Core: Disney is not renewing a 10-year agreement with McDonald’s to include plastic toys in its Happy Meals: Disney is not renewing its cross-promotional pact with the fast-food giant, ending the arrangement with this summer’s release of “Cars” and “Pirates of the Caribbean: Dead Man’s Chest.”
The word is that Disney is trying to disassociate itself from high calorie and trans fat laden fast food peddled by fast food giants like McDonald’s. Times staff writer Rachel Abramowitz finds the timing the contract cancellation (reported to be worth US$1 billion to Disney) less than coincidental. It happened just as Steve Jobs becomes Disney’s largest shareholder after the acquisition of his Pixar Animation Studios.
The article goes on to explain that Jobs is himself a pescetarian (certain lifestyles of restricted diet. Most commonly, these include the practice of not eating certain types of meat most commonly red meat such as beef, pork, lamb while allowing other meats, such as seafood.) Jobs is now the largest shareholder of Disney… I don’t think this is a coincidence either.
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I wonder if this will mean better for the Disneyland Parks? It’s not like their “fast food” is any healthier than McDonalds.
What a retarded thing to do. That was some of their best promo tools, those damn toys. Lord knows I used to collect them when I was younger, but I don’t eat a McDonalds anymore. It IS unhealthy, but when you go to Disneyland, they aren’t exactly serving South Beach diet food there, so…….I smell a hypocrite.
Wow. This is a huge move on Disney’s part. I’ll admit to often going to fast food joints JUST for the toys (most notably the collectable LotR glasses that Burger King sold for the release of “The Fellowship of the Ring”) but I think this is a bold move on Disney’s part and one that I agree with fullheartedly. I doubt it will have an impact on the number of kids eating happy meals but it’s nice to see a big corporation (regardless of the why) take a step in the right direction.
someone call Red Lobster and I think we can get a deal going.
No more Sisney toys in my happy meal!!!! Damn this cruel evil sick world……bastards….BASTARDS!!!!
my first reaction to this was “so what…. Disney cares that kids dont’ eat and get fat…but have no problem hiring animators who put sexually suggestive material subliminally and overtly into their biggest blockbusters? so what? they’re trying to keep the kids thin so the pedophiles will enjoy themselves more?!!! WTF mates?”
then I realized that this came from Steve Jobs and it clicked…
…Disney is under a new management. The Pixar films are some of the more family friendly and less insulting films to come out of disney. There have been no objectional subliminals found within pixars’ movies ( that I know of ) and their films, more than anything Disney has ever done, promotes the family unit and good wholesome values.
Is this what I think it is? Does Disney now actually stand for the ethics that it once did? I seriously hope so. I do NOT want to see Disney go away. It has given us alot of good stuff.
And i also hope no one ever discovers that Walt Disney hated the Jews.
I had read that McDonald’s hasn’t been to happy with the deal as well. With the exception of Pixar films, Disney’s animated films haven’t exactly lit up the box office.
Subway should make a deal with Disney. They are the fastest growing fast food chain. I read they have the most locations of any chain in the U.S. They just need a hook to draw in more kids.
Actually, Subway is partnered with Aramark, which provides food for Cast Members at the Disney parks (and is incidently partially owned by the wife of one Michael Eisner). There is even a Subway in the Cast cafeterias at both Epcot and the Disney-MGM Studios, so a partnership with Subway would not only be good business sense, it would also be very logical. I’d actually like to see that. Subway’s kid’s meal toys need a little sprucing up and with Disney providing licences that would not only help Subway, it would help children as well.
On a side note, I really don’t think it’s fair to blame fast food chains and soda manufacturers for childhood obesity. They’re not forcing these children to eat there. Is it just me or has it gotten to the point that the government is taking more interest in our childrens’ well-being than their parents are? I mean, I ate McDonald’s growing up and I never had a problem, because my mom would only buy it for me once in a while.
Whatever, this is a rant for another time…
But still, Mr. Stay Puft, good call. I’d like to see it happen.
Actually, at Disneyland in California, Aramark does not provide the food for the cast members. All of the food is done in house. And the previous food partnership was with one of Aramarks biggest competitors.