While the MPAA continues to moan and complain about piracy hurting them, they also continue to pretend that high ticket prices, long pre-movie advertising commercial times and bad films have anything to do with the current slump the box office is in. But the head of Canada’s biggest theater chain (Cineplex Odeon) knows better than that.
The good folks over at JAM Showbiz recently interviewed the big cheese and he had some interesting things to say about the topic:
The head of Canada’s biggest movie-theatre chain attributed the decline in second-quarter profit, which fell to $242,000 from $8.8 million a year earlier, to a lacklustre bunch of films on tap – especially in comparison with last year..
“Current Hollywood product has not drawn audiences. And although a number of films have had positive prerelease buzz, they have failed to perform at the box office,” Cineplex Galaxy president-CEO Ellis Jacob told analysts Wednesday.
“We believe that product timing and a number of unappealing films in general led to disappointing second-quarter box office. I believe this trend is cyclical and more indicative of poor scripts than anything else,” Jacob said.
At last! Someone in the movie industry who seems to get it! Now if he can just lower the consession stand prices a bit!