Back in the middle of June I put up a post wondering about what went wrong on the marketing end of Cinderella Man. The fact of the matter is that Cinderella Man is a terrific film with an Oscar winning Lead Actor, an Oscar winning Lead Actress and an Oscar winning Director.
The movie was solid and even though I’ve been getting sick of Russell Crowe’s antics recently, I enjoyed it immensely. Almost everyone who saw it agrees.
So, in what can only be described as an attempt to make some more money out of this film (and that’s not a bad thing), giant US thater chain AMC has taken out the follow ad online and in newspapers across North America:
‘AMC believes ‘Cinderella Man’ is one of the finest motion pictures of the year!’ their adverts chime. ‘We believe so strongly that you’ll enjoy ‘Cinderella Man’ that we’re offering a MONEY BACK GUARANTEE.’
I think it’s a brilliant move. Not because it will make people think “Oh well, what do i have to lose?”, but rather it puts into the heads of people “Wow, it must actually be really good if they believe in it that much”.
How much of an effect will this have well over a month after it’s release? I don’t know… they should have done this in the film’s 2nd week. But at this point…. what do they have to lose?