Well, Disney’s new attempt at disrupting the entire market in its favour is here – And it lasts 48 hours a piece.
The idea is this: You pay 5 – 7 bucks (US) – or roughly 10 Canadian – and you get a DVD that after 48 hours, the readable side goes black and unusable. Thus requiring you to chuck it. Convenient, right? Yes, but potentially stupid.
I’m sure they are trying to bring in a market that directly competes with the renting industry, but here’s my earth-stopping question that no one paid me 4 million dollars to figure out:
– If I can rent a movie for 48 hours for 4 bucks, why would I buy one that only lasts 48 hours for ten?
– Second, If I’m spending 10 bucks on a 2-day movie, why not spend ten more, get the real DVD and keep it for a zillion days?
On top of that, I’m not going to say I’m an environmentalist, but after 48 hours, every last fibre of the entire product is total garbage. So really, Disney is making tens of thousands heaps of trash with a 2 day break before it becomes trash. Now, I realize there are already disposable products, but I really don’t think we need anymore, especailly billion-dollar funded ones.
Granted, I’ll give you this, I don’t have to return it, but it’s six bucks cheaper if I do. Call me cheap, but that’s 4 Christmas gifts right there.
But I digress, I’m sure the zillion dollar suit wearing CEOs with the puckered buttholes have already thought of all this.
I really hope this idea flops.